The UGC must at least state the following rules: 

• Do not encourage or condone illegal, irresponsible or immoderate consumption.

• Do not glorify the alcohol strength or intoxicating effect of a drink.

• Do not present abstinence or moderation in any negative way.

• Do not show people who appear to be drunk or in any way imply that drunkenness is acceptable.

• Do not feature any people who are or appear to be under the legal drinking or purchasing age.

• Do not associate a drink with performance, sexual or social success.

• Do not suggest any association with violent, aggressive, dangerous or anti-social behavior.

As a Company dedicated to preventing dangerous drinking, The Glenlivet, will review all content and remove any that is non-compliant or improper within 72h.