Privacy Policy

Pernod Ricard UK Ltd., in its role as Data Controller, respects your right to privacy when you use our digital media (such as our websites, our mobile applications, our pages on the social network, any online forms/forums used to register for or participate in our events (“Digital Media”) and communicate electronically with us.

The purpose of this Privacy Policy is to inform you how Pernod Ricard UK Ltd, a company registered in England with company number 01870414 and having its registered office at 7 Chiswick Park, 566 Chiswick High Road, London W4 5YG  and its affiliated companies within the Pernod Ricard Group (“PRUK”, “we,” or “our”) collect, store, use and process your Personal Data provided through any Digital Media operated by PRUK .


  1. What Personal Data do we gather about you and how do we collect it?
  2. How and why do we use tracking technologies?
  3. For what purposes do we use your Personal Data and on which legal grounds?
  4. What happens if you do not wish to provide your Personal Data?
  5. To whom do we disclose Your Personal Data and why?
  6. Is your Personal Data sent to recipients located in other countries and why?
  7. How long do we keep your Personal Data?
  8. How do we secure your Personal Data?
  9. What are your rights regarding Personal Data?
  10. How do we process children’s Personal Data?
  11. How can you contact us or lodge a complaint to the relevant Supervisory Authority?
  12. Changes to our Privacy Policy

1. What Personal Data do we collect about you and how?

We collect and process personal data relating to you in connection with your use of our Digital Media. This personal data may include for example:

We may collect and use the following Personal Data about you:

Most of the Personal Data we process is directly collected from you, in particular whenever you fill out a form on our Digital Media or engage with PRUK for example attending a PRUK branded ticketed event or enter a prize promotion or contact us.

Subject to applicable law requirements, we may use a variety of technologies that collect and provide information about how our Digital Media is accessed and used by you. For example, we may communicate with you using third party messaging applications such as WhatsApp. We may also use demographic information about the users of our Digital Media, which we may obtain from third parties such as Google or social media that you use (“Usage Information”). Usage Information may consist of the pages you viewed, the time you viewed them, the items which you placed in your online shopping basket, which beverage information or other content you accessed or provide, in what language, including demographic information about you (such as your age, gender and interest areas, where available) and what pages you looked at before viewing the current page, etc.

Subject to applicable law requirements, we may also use various tools that allow us to personalise and target the ads we or via a third-party display on social media platforms, apps or other third-party websites. Your identity, contact and social media information (i.e. your profile data, social demographics, behavioral data and interests) are processed in this context.

2. How and Why Do We Use Tracking Technologies?

PRUK uses tracking technologies such as cookies, IP Addresses or Log files. Tracking technologies help us tailor our Digital Media to your personal needs.

3. For what purpose do we use your Personal Data and based on which legal grounds?

We collect information about you to:

We will ensure that your Personal Data remains accurate and up-to-date and avoid duplication in our database, by verifying each of your interactions with us and/or one of our affiliates to ensure your Personal Data is still accurate or needs to be completed or updated with the additional information you will have provided.

The legal bases on which we process your personal data are:

Profiling and Automated Decision Making

We may conduct profiling based on monitoring your browsing activities on our Digital Media to better understand your preferences and centre of interests and adapt our marketing communications to your profile, unless you object in the conditions set forth in Article 10 of this Privacy Policy.

Subject to your consent, we may cross the data we collect with your consent with contact details data that you have previously agreed to share with us (e.g., your email address, provided during one of your previous visits in our Digital Media) in order to (i) identify you and (ii) provide you with content and advertising adapted to your interests.

We may process Personal Data involving automated decision making, including for the performance of a contract (e.g. avoid fraudulent payment) or subject to your explicit consent, to better serve your needs in accordance with your preferences.
Please note that the automated tools used are regularly checked to ensure that the Personal Data is processed fairly. Specific measures such as data minimization are implemented when creating profiles. You are invited to express your point of view through the right of access described above. You can also object the result of the automated decision by sending an email to the contact details in Section 11 below.

4. What happens if you do not wish to share your Personal Data?

If you choose not to submit any Personal Data when requested, you may not be able to participate in certain activities and personalized features, or the Digital Media services and special offered to you may be limited. For example, if you refuse to share your email address, you will not be able to receive our newsletters or otherwise register on our Digital Media. However, to simply browse our Digital Media and learn more about PRUK and our products, you do not need to give us any Personal Data. In any event, we will always inform you of the Personal Data that is necessary in order to benefit from a service.

5. To Whom do we disclose your Personal Data and why?

6. Is your Personal Data sent to recipients located in other countries and why?

PRUK is a global company and your Personal Data may be transferred outside the European Economic Area (EEA), including to a country which has a different level of data protection than the one existing in the country from where you submitted your Personal Data. If and to the extent that your Personal Data is transferred outside the EEA, PRUK will ensure that appropriate measures are in place to comply with our obligations under applicable law governing such transfers. These may include entering into a contract governing the transfer that contains the ‘standard contractual clauses’ approved for this purpose by the European Commission or, in respect of transfers to the United States of America, ensuring that the transfer is covered by the EU-US Privacy Shield framework. If you would like to receive further details of the measures that we have taken in this regard, please contact us at

7. How long do we keep your Personal Data?

We will store the Personal Data that you sent us via our Digital Media in our databases as long as your account is active, for the duration of the contract with you or as needed to provide you the services you requested or to answer queries or resolve problems, provide improved and new services. We may also retain your Personal Data in accordance with our internal retention procedure as necessary to comply with our legal and regulatory obligations, resolve disputes and enforce our agreements.

We may thus retain your Personal Data after you stop using PRUK services or our Digital Media according to the statute of limitations.

8. How do secure your Personal Data?

PRUK takes all necessary technical and organizational measures to protect the confidentiality and security of your Personal Data collected from this website and/or our applications, including sensitive Personal Data. These efforts include but are not necessarily limited to: (i) storing your Personal Data in secure operating environments that are not available to the public and that are only accessible to authorized PRUK employees, and our agents and contractors; and, (ii) verifying the identities of registered users before they can access the Personal Data we maintain about them.

9. What are your rights regarding your Personal Data?

According to the local law, you have also the right to give general or specific instructions on how your personal data processed under this Privacy Policy may be used after your death.

10. How do we treat children’s Personal Data?

Our Digital Media is not intended for children under the legal drinking age (“Minor”), so we do not knowingly collect personal data from Minors. You must be at least eighteen years old to create an account and engage in activities and transactions on our Digital Media. If we are notified or learn that a Minor has submitted Personal Data to us through our Digital Media, we will delete such Personal Data.

11. How can you contact us or the relevant Supervisory Authority?

If you have any questions, complaints, or comments regarding this Privacy Policy or our information collection practices, please contact us by writing to:
Data Privacy Champion PRUK, Building 7 Chiswick Park, 566 Chiswick High Road, London W4 5YG
or sending an email to:  

You are informed that you can also lodge a complaint with the Supervisory Authority of the country where you are located if you have any concern about the conditions of processing of your Personal Data by PRUK.

12. Changes to our Privacy Policy

We keep our privacy policy under regular review and we will place any updates on this web page.

This privacy policy was last updated in March 2022.