In Asian culture, stereotypes tie strongly with traditions trying to define the “right” ways to live.

Man should look like a man.

Woman should dress like woman.

The youth should follow, and the elderly should be wise.

That’s why we created this campaign, featuring unique and real characters living their lives defying various stereotypes,

To show the world how diverse and brilliant life can be

When you #BreakTheStereotype


Live It Your Way.