The Glenlivet Groundbreaker Collection

THE GLENLIVET
GROUNDBREAKER COLLECTION

CHAPTER ONE: THE JOURNEY INWARD

A LIMITED EDITION INSPIRED BY ART

The Glenlivet Groundbreaker Collection is a new, limited edition collection created exclusively for Travel Retail. Each chapter celebrates original artists who, through travel, have set new standards in their artistic craft.

In our first release – Chapter One: The Journey Inward – we’ve partnered with renowned artist Red Hong Yi, known as ‘The Artist Who Paints Without A Brush’, to design our limited edition packaging.

A TRAVEL EXCLUSIVE INSPIRED BY TRAVEL

In Chapter One; The Journey Inward, artist Red Hong Yi has reflected upon unique travel experiences and how they can shape who we become. Red has been inspired by locations which have impacted her life, and have led her to her groundbreaking artist style of charring parchment to paint using traditional red Chinese pigments.

DISCOVER THE LIMITED EDITION PACKAGING

Hong Yi’s art takes us on a journey from the mountains of Borneo; to the bustling streets of Shanghai; onto the shores of Los Angeles: and finally to the Livet Valley in Scotland.

A LIQUID TRANSFORMED

The Glenlivet Groundbreaker takes inspiration from Hong Yi’s artistic style and her alias ‘Red’ to influence our whisky: after maturation in European and American Oak, a portion of the whisky is selectively finished in double-charred American Oak and European Red Wine casks – a first for The Glenlivet. The journey taken by our Single Malt Whisky mirrors that of the Red’s own journey – one of inner and outer transformation.