Our website use cookies and similar technologies (“cookies”), subject to your consent and when required by applicable law.

This Cookies Policy (the “Policy“) describes how Chivas Brothers International Limited, (“Operator” or “we“), use these cookies on our website (our “website” or “services”), and our commitment to respecting your privacy regarding its use of cookies on its websites, applications, pages on social media, etc. (the “Digital Media“).

Chivas Brothers International Limited is a company incorporated under the laws of Scotland, and our registered address is Kilmalid, Stirling Road, Dumbarton, G82 2SS.

Before using our Digital Media please read this Cookies Policy carefully. If you do not agree with it, do not use our Digital Media.

We reserve the right to make changes to this Cookies Policy or Privacy Policy. Please regularly read this Cookies Policy and our Privacy Policy to make sure that you are aware of how your Personal Data may be used and of any changes we make to this Cookies Policy or our Privacy Policy.

1. What is a cookie?

Cookies are small text files which are stored on your computer or mobile device (such as a smartphone or tablet) when you visit our Digital Media. A cookie will usually contain the name of the website/application from which the cookie has come from, the duration of the cookie (i.e. how long the cookie will remain on your device), and a value, which is usually a randomly generated unique number.

2. Why do we use cookies?

Cookies make our Digital Media easier to use and helps us to tailor our service and products to your needs.

Cookies do this by letting our Digital Media recognise you so it can then retrieve important information that makes our service more convenient and personalised (for example, by remembering your preferences).

Cookies might also be used to help improve your experience on our Digital Media. In this way we use cookies to compile anonymous, aggregated statistics that help us understand how people use our services, and to improve our structure and content of our Digital Media.

3. What are the different kind of cookies we use?

The types of cookies that we use can either be session or persistent, or first party or third party cookies.

Persistent cookies are used to safely save your login information and remember your settings for future visits to our website. A persistent cookie is a cookie stored as a file on your computer where it remains, even when you close your web browser. This cookie can only be read by the Digital Media that created it, the next time you visit.

Session ID cookies are used to enable certain features on our Digital Media and services, to better understand how you interact with our service and to monitor aggregate usage and web traffic. Unlike persistent cookies, session cookies are deleted from your computer when you close your browser. They usually store an anonymous session identifier on your computer which means you can browse a website without having to log in to each page, for example.

First party cookies are our own cookies which we use to improve your experience. They are associated with someone’s personal information. No third party has access to the information we collect through our own cookies.

Third party cookies are cookies used by third parties to provide their services on our Digital Media – this includes cookies used for advertising. They place these cookies on your device on our behalf when you visit our Digital Media, and this helps them deliver the services they provide. You can find more information about these cookies in their privacy policies.

Below is a list of the different types of cookies we may use on our Digital Media. When cookies are used to collect personal information, the provisions explained in our Online Privacy Policy also apply, in addition to this Cookie Policy.

a. Essential Cookies

Essential cookies are cookies which are strictly necessary for our Digital Media to work and for you to fully make use of its services and features. Without these essential cookies, certain features and services on our Digital Media may not work correctly and your experience will be impaired.

We also use technical cookies which allow our Digital Media to remember choices you make Digital Media (such as your user name, your language or the region you are in) for customization and personalization purposes. These cookies do not gather any information about you that will be used for advertising purposes or remembering your browsing history.

Who is placing the cookie? TypeDescription/Purpose
OperatorPersistent CookieCookie Policy Visibility Cookies: Pernod Ricard installs a cookie on your computer which indicates whether or not you have been informed about our use of cookies through a banner notice, and then whether you indicated your consent to the use of cookies by continuing to use the website. This is so that the banner will not continue to show every time you visit a page.
OperatorPersistent CookieDevice Identifier Cookie: Pernod Ricard installs a cookie on your computer that identifies you and tells the website that you are logged in.
OperatorPersistent CookieUser Local Cookie: Pernod Ricard installs a cookie which is used to remember localization choices made by you, such as language preferences.

These cookies are necessary to the operation of our Digital Media, are considered as non-privacy intrusive cookies improving internet experience and therefore they do not necessitate consent and you cannot opt-out of their use.

b. Social Media Plug-in Cookies

We use buttons that let you share our pages on social networking websites. These buttons may place a third party cookie on your device, which could gather usage information.

Our Digital Media uses the following social media cookies:

Who is placing the cookie? TypeDescription/Purpose
YouTubePersistent CookieYouTube Social Media Button: Cookies are used to facilitate sharing of our content on YouTube.
FacebookPersistent CookieFacebook Social Media Button: Cookies are used to facilitate sharing of our content on Facebook.
TwitterPersistent CookieTwitter Social Media Button: Cookies are used to facilitate sharing of our content on Twitter.

To opt out of being tracked by the Facebook Social Media Button and Twitter Social Media Button on all the websites you visit, go to the General Account Settings of your Facebook and Twitter accounts, then click the opt-out link.

c. Analytics Cookies

Our Digital Media may also use Google Analytics cookies. These cookies collect information about how you interact with our Digital Media. For example, they keep track of which webpages are visited most, IP (Internet protocol) addresses, types of browser, internet service providers (ISP), referring/exit pages, operating systems, date/time stamps, and clickstream data.

We use this information to analyze usage trends, to administer our service, to track how users move around our Digital Media and to gather general demographic information about who uses our Digital Media.

Our Digital Media uses the following analytical cookies:

Who is placing the cookie? TypeDescription/Purpose
GooglePersistent and session ID cookiesGoogle Analytics: Google Analytics cookies work together to give us information about how people use our website.

To opt out of being tracked by Google Analytics cookies on all the websites you visit, go to

d. Marketing and Profiling Cookies

We work with third party advertising companies to serve advertisements while you visit our Digital Media, and we permit these companies to store and access their own cookies on your computer or mobile device in the course of serving those adverts.

These companies use cookies to collect information about your visits to our, and other, Digital Media (this does not include personal information such as your name, address, e-mail address or telephone number). Combined with non-personally identifiable information about your purchases and interests from other websites, they may use this to provide advertisements about goods and services that might be of interest to you.

Our Digital Media uses the following advertising cookies:

Who is placing the cookie?TypeDescription / Purpose
BlueKaiPersistent CookiesProfiling tag. BlueKai installs a tracker cookie on your device which collects data on your browsing habits on different websites using the tracker’s unique ID number. Pernod Ricard uses this data to profile visitors to its website and define detailed market segments, for use in its marketing campaign strategy.
GooglePersistent CookiesAdvertising Cookie. Google advertising cookies are used to customize ads on Google services, like Google Search. For example, these cookies are used to remember your most recent searches, your previous interactions with an advertiser’s advertisement or search results, and your visits to an advertiser’s website.

To opt out of being tracked by BlueKai on all the websites you visit, go to 

To opt out of being tracked by Google advertising cookies on all the websites you visit, go to

e. Flash Cookies

We also use Flash Cookies (also known as Local Stored Objects) and similar technologies to personalize and enhance your online experience.

You can learn how to manage Flash Cookies by visiting the following website:

Please note that rejecting Flash Cookies means that our Digital Media may not work properly, and therefore you will not be able to take full advantage of our services.

4. How long are cookies stored?

Cookies will have a maximum retention period after they are first stored on your computer, as required by applicable law.

5. How to control cookies on our Digital Media?

Except for cookies which qualify as essential, the cookies described above will be installed on your computer only if you continue browsing after you’ve read and agreed to the banner which appears on our home page.

Flash cookies to enhance your web-browsing experience You can also control how you interact with cookies in your web browser’s preferences. Read your browser’s ‘Help’ section to find out how to do this.

Please note that if you turn off or disable cookies, you may not be able to log in to your account, view content or use other features on our Digital Media. You may also find that parts of our website either do not work at all or behave unexpectedly.

If you use different devices to view and access our services, such as a smartphone or tablet, as well as your computer, you will need to ensure that each browser on each device is adjusted to suit your cookie preferences.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

6. How To Contact Us

If you have any questions, comments, or concerns about our cookies policy please contact 

Last Updated: October 2020