* Do not encourage or condone illegal, irresponsible or immoderate consumption.

* Do not glorify the alcohol strength or intoxicating effect of a drink.

* Do not present abstinence or moderation in any negative way.

* Do not show people who appear to be drunk or in any way imply that drunkenness is acceptable.

* Do not feature any people who are or appear to be under the legal drinking or purchasing age.

* Do not associate a drink with performance, sexual or social success.

* Do not suggest any association with violent, aggressive, dangerous or anti-social behavior.

As a Company dedicated to preventing dangerous drinking, The Glenlivet will review all content and remove any that is non-compliant or improper within 72h.