The Society Events

About

The Glenlivet kicks off its annual fundraising campaign by challenging men everywhere to wear kilts – and all for a good cause. All participating companies make a pre-determined donation for every employee that wears a kilt to work. The program also allows for individuals to gather pledges from friends and families in order to take part and help the cause. The Glenlivet will also donate a fixed sum for every on-air journalist and public personality who wears a kilt on Tartan Day, April 6, 2006.

All proceeds will benefit Direct Relief International, a non-profit, non-political, and non-sectarian organization that provides assistance without regard to race, ethnicity, political or religious affiliation, gender, or ability to pay.